Thursday, April 2, 2009

Reggae Sumfest Seeking Government Sponsorship

Dancehall.Mobi news update - with Jamaica and the rest of the world seemingly in the throes of a massive economic downturn, the organizers of Jamaica’s biggest reggae event - Reggae Sumfest - are reportedly seeking government assistance / sponsorship (via the Jamaica Tourist Board - JTB). In effect, they’re seeking sponsorship similar to the US$500,000 (J$44.5 million) that was gifted to the annual Jamaica Jazz Festival earlier this year.

If successful, it would make the JTB a major sponsor of the annual reggae event which has been severely affected by a lack of private sponsorship, especially with the withdrawal of Red Stripe beer last year. The JTB has however cautioned that it will likely be unable to offer as much as was offered to the Jazz Festival due to the economic downturn. Still though, it seems the discussions and negotiations are well underway and that Reggae Sumfest 2009 should be on as usual - July 19-25, 2009.

Source: Dancehall Mobi

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