Telecommunications company LIME has joined forces with the Shaggy Make a Difference Foundation to share tomorrow's concert with persons unable to attend.
LIME has also created opportunities for their customers and Jamaicans in the Diaspora to participate and contribute by providing a live broadcast of the concert on LIME Mobile TV and via Pay-per-view online from which we will donate proceeds.
According to Stephen Price, Head of Marketing for LIME, although the 'Shaggy' concert has become one of the most prestigious charity events on the social calendar, it is the reason for the concert that makes it easy for LIME to partner with the organisers.
"This event has raised millions of dollars for the Bustamante Children's Hospital and we at LIME are happy to have partnered with Shaggy on this amazing venture. We know how important this institution has been for so many children and families," Price said.
"We are particularly happy to be adding the special mega star-power of Lauryn Hill to the event. The anticipation we have been feeling makes us confident that her performance will be have a distinct place in the history books," Price further commented.
Source: Jamaica Observer
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